Find the right donors
Finding the right individual donors doesn’t require a dedicated research department—it requires the right frame of mind and approach. In this session, Pauline Palkovic will introduce the fundamentals of donor prospect research, explain how it fits into a strong individual giving strategy, and clarify what makes someone a qualified donor prospect. Participants will learn practical, accessible ways to identify potential major donors from within their own databases, find new prospects beyond their current networks, and build useful donor profiles that support relationship-based fundraising
Takeaways
- Understand how prospect research supports individual giving
- Learn what makes someone a strong donor prospect
- Identify potential major donors within and beyond your database
- Build practical donor profiles to support cultivation and engagement
Presenters
Pauline Palkovic is a nonprofit prospect research expert with nearly 30 years of experience supporting fundraising and marketing teams. She has helped nonprofit clients raise more than $250 million and provided research that supported a $200 million capital campaign. Pauline is a member of APRA International, APRA Greater NY, APRA Upstate NY, AFP Global, and AFP Greater Hudson Valley.
About the series
The Community Foundations of the Hudson Valley offers THRIVE, a capacity-building training series designed to strengthen local nonprofits through practical skill development, peer learning, and access to expert resources. The series helps organizations build the knowledge, tools, and connections they need to become more resilient, sustainable, and effective in serving their communities.
